Built for Shopify fashion and footwear brands. Kept offers free returns only where they win a profitable sale, and turns returns into exchanges customers keep.
Assess your returns opportunity Free assessment from your store URL. Now selecting three brands for a fee-free 60-day pilot.
82%of US shoppers who had returned an online purchase said free returns were a major purchase consideration.
49%of UK shoppers reported abandoning a clothing or footwear purchase over an unsatisfactory returns policy.
A refund after you've paid to acquire, ship and support an order leaves you with the costs and no sale.
Hesitant shoppers walk away at checkout, often the ones who would have kept what they bought.
One fashion-retailer study found the extra return costs exceeded the extra gross profit.
Free returns where reassurance wins a profitable sale. Standard terms where it doesn't. A control group shows which is which.
Show free returns to the shoppers and baskets where reassurance generates additional profitable purchases, and learn who actually responds.
Measured as: conversion and contribution profit per visitor against a control group.
Match benefits to expected return cost. Help customers correct suitable orders before dispatch, avoiding unnecessary shipping and processing.
Measured as: operational return costs avoided, after the benefits you give.
You ordered the same jacket in two sizes. Want help choosing?
After delivery, help customers find an available size, colour or alternative, and resolve suitable return requests with an exchange they want to keep.
Measured as: exchanges ultimately kept, once return windows close.
Prefer a refund? That stays available.
Kept uses AI and proprietary scoring to choose return offers from customer, product and basket data. Pick a basket to see the idea.
Fit uncertainty is holding this shopper back and the economics support the offer, so Kept shows free returns before payment.
Estimate return likelihood and cost from product history, basket mix and available customer history.
Choose from your approved matrix, show terms before payment and save them against the order.
Offer a size correction or cancellation before dispatch, when appropriate.
Guide customers to an in-stock exchange, with human support available.
Outcomes improve the score. Every order's result feeds back in, and a customer-level control group shows what actually increases profit.
You own the policy, the product decisions and the customer relationship. Kept works inside the limits you approve.
| If the basket is | Offer | Limit |
|---|---|---|
| First order, single item | Free return postage | Up to £4 per order |
| Repeat customer, few past returns | Free postage, longer window | Up to 45 days |
| Two sizes of the same item | Size help before dispatch | Standard terms |
| Sale items | Excluded | Your exception |
| Low confidence or missing data | Standard policy | Your fallback |
Illustrative only. You set the real rows and limits. Statutory consumer rights always apply.
Start narrow. Expand only when the policy improves profit and the workflow holds up.
The first three pilot brands pay no software fee for 60 days. After that, £0.30 per order with a £500 monthly minimum; return labels at cost.
Kept is being built by Carl Bresnahan. Questions? [email protected]
from free-return offers in late-stage retargeting, in one field experiment. That is a relative lift for that intervention, not a sitewide forecast. Effects varied by customer and product.
per order, alongside 9.15% higher order value, after one fashion retailer introduced free returns. Estimated extra return costs exceeded the additional gross profit.
An illustration, not a result. A 10,000-order month with 25% of orders returned at £15 operational cost each.
| Gross profit preserved at £80 AOV and 35% margin | £2,800 |
| Fully avoidable return costs | £1,500 |
Before benefits given, other costs and software fees. Your pilot measures the real figures.
No. Statutory consumer rights always apply. Kept only varies the extra benefits you choose to offer, such as free return postage or exchange incentives, and every shopper sees their terms before paying.
Read access to Shopify orders, item-level refunds and product data, plus returns data from your portal where available. For the free assessment, just your store URL.
Plus gives the most control over checkout, but it isn't required for the assessment. We confirm what your store supports before agreeing a pilot.
A customer-level control group stays on your current policy. We report contribution profit per visitor, conversion, refunds, exchanges and return costs, after benefits and software fees, so shoppers who would have bought anyway are counted honestly.
We start with one portal per pilot and validate it against real refund and exchange cases, including partial returns and mixed baskets. Loop, ReturnGO, Narvar, ZigZag and Redo are in scope first.
Three ways to keep more of what you sell